Thendo Muloiwa is a social media influencer who uses social media as a tool to share knowledge and his opinions on various topics such as music, tech, day-to-day headlines and academia, to name a few. He also uses it to document and provide honest reviews, discounts and price points for his travel and lifestyle experiences. The Thendo Muloiwa brand has birthed two hashtags #AskThendo and #TravelingThendo.

#AskThendo was started to keep up with the countless questions from followers and to encourage them to ask away as it is said, he knows everything. #TravelingThendo nevertheless was started to capture Thendo's travelling experiences.